Nasrullah.
Founder at Magau Jaya Digital in Makassar. BNSP Certified Competency Assessor and Certified Trainer. Ten years of shipping the unglamorous web — schools, government services, the small businesses around them.
01. About
I've been writing code for the web since 2014. What started as freelance work for schools in South Sulawesi grew into Magau Jaya Digital — a small studio I founded in Makassar that ships information systems, internal tools, and websites for clients who can't afford to get it wrong. In parallel I spent five years inside Telkomsel's BPO operations (via PT. Infomedia Nusantara), building agent tooling against legacy stacks and learning what production really feels like at scale. These days I split time between shipping for clients, mentoring my team, and running BNSP-certified training as an Certified Competency Assessor.
02. Experience
Founded a small dev studio that delivers web platforms for local government, schools, and SMEs across South Sulawesi.
- Lead a team of five engineers across thirty-plus client engagements — academic systems, POS, e-services portals.
- Built an in-house Laravel + Vue starter kit that cut median project kickoff from four weeks to seven days.
- Own commercial side end-to-end: scoping, contracts, hiring, and the uncomfortable conversations.
- Maintain a long-running CMS used by twelve schools and three local-government offices.
Built and maintained internal tooling for Telkomsel customer-service operations. Five years of production firefighting.
- Shipped agent-side React tools that touched ~2,000 daily CSRs handling Telkomsel inbound tickets.
- Cut average ticket-handoff time by ~28% by collapsing three legacy intranet pages into one workspace.
- Owned integrations with internal SOAP/REST middleware against the BSCS billing stack.
- On-call rotation for a queue dashboard that absolutely could not go down at month-end cutover.
First proper job out of university — shipped early websites and internal tools that eventually became the seed of Magau Jaya Digital.
- Built and maintained six client websites across hospitality, education, and retail.
- Set up the office network, the printers, the Wi-Fi, and roughly all of the laptops.
- Wrote an inventory + simple POS system in CodeIgniter still running at one client, somehow, in 2026.
03. Selected work
VolumeX
VolumeX is a subscription web app that delivers one-day trading signals for IDX (Indonesian Stock Exchange) stocks. Admins publish a daily basket of stock picks with an entry window, target take-profit (TP), and stop-loss (SL); subscribed users see the picks, execute them in their own brokerage during the prescribed window, and see the next day's exit price/result.
DP Composer
A conversational web app that generates both PRD.md and DESIGN.md from a single product idea using AI-powered workflows. Users can choose their preferred AI provider and connect their own API key (BYOK — Bring Your Own Key) for full flexibility and cost control.
Penova
A subscription-based web app that helps anyone create complete book drafts with AI assistance. Users can choose their preferred AI provider and use their own API keys (BYOK), giving them full control over generation quality, workflow, and costs while the platform handles outlining, chapter generation, editing, and manuscript organization.
Memberisasi ASLI
Membership management system for the Indonesian Laundry Association to handle member subscriptions, generate membership certificates, and provide financial reports for the association management.
Compro PT. MJD
PT. Magau Jaya Digital requires a professional company profile website that not only presents the company's identity, but also functions as a long-term digital asset — easy to update, capable of reaching international audiences, and effective in building trust with B2B clients.
Magau Finance Report
The application is designed for business groups (holdings) with multiple subsidiary entities, where management requires visibility into revenue, expenses, assets, depreciation, shareholder equity, and dividend distribution — both on a consolidated level and for each individual entity.
CPNS Online
CPNSOnline is a web-based e-learning and CPNS exam simulation platform that helps candidates prepare comprehensively for the Basic Competency Selection (SKD) examination.
Mentorbox Indonesia
Mentorbox.id is an Indonesian digital learning and professional training platform focused on developing workforce competencies in Information Technology, Business, and Management.
NeuroPrint Analytics
Neuroprint.id is a technology platform focused on neuroscience, artificial intelligence, and data-driven innovation, providing intelligent digital solutions to support research, education, and cognitive analytics.
04. Tools & practice
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05. Credentials
./education
- 2011 — 2015 Universitas Negeri MakassarS1 — Bachelor's Degree
- 2008 — 2011 SMAN 1 SinjaiSenior High
./certifications
- 2022 BNSP — Indonesian Professional Certification AuthorityTrainer Level 4 · Metodologi Pelatihan
- 2021 BNSP — Indonesian Professional Certification AuthorityCertified Competency Assessor . Asesor Kompetensi
06. Get in touch
My inbox is open. If you’re working on something useful — a school system that needs to actually work, an internal tool nobody wants to touch, an assessment program that needs a trainer — I’d like to hear about it.